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Do you know how to Promote your online business?
Many newcomers to E-Commerce try to market their ebusiness as
though it is a local brick and mortar business. Marketing
an online business is not as simple as hanging out a sign, placing
an ad in the Sunday paper, taking a listing in the Yellow Pages,
handing out a few flyers and then rely on word-of-mouth to carry
the business forward. The web is a whole new game, played on an
entirely different field and with different rules.
Internet marketing must be directed toward a global consumer base
and the advertising must be designed to catch and hold the
consumer's attention in a nanosecond as they are surf from site to
site.
Instead of getting listed in the Yellow Pages, you must get listed
in all of the major search engines.
Instead of placing ads in the local newspapers, you need to
place online ads in places like Google and Overture |
| E-Marketing Solutions
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SEO - Search Engine
Optimization As important as having a presence on the Internet is, most websites end being like storefronts in the middle of the desert, where nobody can find them. To drive traffic to your website the most cost effective way is to optimize for top positions in the major search engines. If your website is not listed in the first 30 results for a specific keyword combination the amount of traffic it gets will be minimal.
Most of Internet surfers use search engines such as MSN, and directories like Google and Yahoo to locate specific products and services. In order for these potential clients to find your Web site, it has to be optimized correctly for the search engine spiders to recognize it. Effective search engine optimization will significantly increase your company's Web presence.
We optimize web sites to help you achieve a better presence on search engines.
We specialize in getting our clients to the top of the major search engines.
By optimizing your website and marketing it to the search engines we deliver search engine rankings for your selected keywords that last.
Our SEO process consists of 5 major steps:
- Identify the most popular and relevant keywords to be targeted.
Not all keywords are created equal. If a keyword phrase is too popular with a million searches each month or more, it's not likely that you will rank number one day one. It's more important to focus on relevant keywords that are also popular in the search engines.
- Ensure that the design of your site is search engine friendly.
Their are many things a search engine spider cannot read, including some flash websites, framed websites, image navigation, and many others.
- Optimize the content of your site.
Search engine spiders read numerous things on your website from the visible to the invisible. Some invisible items include META tags, ALT image tags, Header Tags, etc. Some of the more visible items include paragraph headings, opening paragraphs, keyword repetition and more.
What does our Search Engine Optimization services involve?
- Meta Tags - Keyword, Description, Robots and Accessibility Tags
- Page Title
- Content - Positioning of the content and disbursement of keywords throughout the copy.
- Links - Link structure, Alt tags, Text link words and titles.
- Keyword Density of each major section on the page.
- HTML Validity
- Web site accessibility.
- Number of pages currently indexed in the major search engines.
- Number of sites linking to you (backlinks).
- Link reputation of your backlinks.
- On page factors of your backlinks.
- Nature of the majority of your site, is it dynamic or static?
- and more
- Submission to the Search Engines
- Guaranteed Inclusion Programs
- Getting indexed quickly by search engine spiders and crawlers like Googlebot.
- Niche directory submissions.
- Possible CPC search engines like Overture.
- Submission to free directories
- More based on your site's needs.
- Reporting the positions of your website in the major search engines
- Traffic Analysis
- Search Engine Ranking Reports
- Conversion Analysis
- Traffic paths for targeted keywords.
- More based on each site's needs.
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Keyword Placement
Some engines will give a keyword placed in some of these areas of your page more weight than others. Sometimes it's necessary to place keywords in the beginning of areas, sometimes at the end and sometimes in the middle.
The web sites that you are competing against for top placement of a particular word and the specific search engines ranking your pages will place a large influence on how the strategic placement of your keywords will affect the placement of your site in search results. |
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Opt-In E-mail Campaigns
Opt-In email is email received based on a user's choice to opt-in, or rather their choice to be on a digital mailing list that (theoretically) is only used to send messages which will be of interest to them.
Opt-in email continues to build market share in the online advertising world and remains an affordable and potentially cost-effective channel.
The Opt-In emails can be obtained from: direct marketing companies that have developed targeted e-mail lists you can rent consisting of people who have agreed to receive commercial e-mail messages, or can be obtained directly from your website. The key is capturing email addresses that will allow you to be proactive in chasing 'future prospects'. Collecting the email addresses of your surfers can be a significant traffic generating strategy. Mailing to your list can be occasional or regular. To obtain a visitors' email address you need to capture their interest - so a well designed, informative, site is essential. At the same time, you must still make it easy to buy from you - so don't let the information hide the sales message, and be sure to have an easy online purchase procedure that allows your customers obtain products with just very few clicks.
There are a few simple rules to follow when managing a mail list:
- All email that you send should have clear opt-out instructions.
- Mention the opt-out instructions at the top of every email.
- Send a confirmation "welcome email" to new signups
- "Double opt-in" (surfter must confirm after receiving the welcome email) results in the fewest problems with spam complaints (not a trivial matter, spam complaints can get your domain banned by large ISPs).
- "Single opt-in" (surfer does not need to confirm the subscription) has a much higher signup success rate but spam complaints are a big problem.
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Ad Placements
If you want to grow your business rapidly, there comes a point when you need to pay for increased traffic. Advertising is sold in different ways: - Traditional CPM (cost per thousand views)
- Pay per click (PPC)
- Pay per action, otherwise known as an affiliate program or lead generation program.
Do some small tests first to determine response, and then calculate your return on investment (ROI) before spending large amounts.
Here are some methods:- Buy a Text Ad in an E-Mail Newsletter
- Purchase Pay Per Click (PPC) ads on Overture.com and Google AdWords.
The top ads appear as featured links at the top or left side of search engine results for your keywords in many search engines. Your ranking is determined by how much you've bid for a particular search word. This can be a cost-effective way to get targeted traffic, since you only pay when someone actually clicks on the link.
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